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General FAQ's |
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| What is mKhoj? |
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mKhoj is a mobile advertising platform which
leverages the unique advantages of the mobile medium - Reach, Personalization &
Location. mKhoj enables advertisers to effectively run highly contextual & targeted
campaigns on mobile. mKhoj also enables various mobile content providers an opportunity
to earn revenue by providing ads on their mobile content.
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| Is mobile advertising effective? |
| Mobile is the most personal device that a consumer carries. The level of targeting that the medium offers is incomparable. Delivering
non-intrusive, permission based targeted ads to the mobile user has globally shown
much higher response rates than any other medium viz. TV, Print, Radio, Outdoor
& even Internet.. All this translates in higher ROI on advertiser’s marketing
spends.
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Advertiser FAQs |
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| Who can advertise on mKhoj? |
Any
organization which wants to communicate message
to its target audience can be an advertiser on mKhoj.
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Where will my ad be served? |
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mKhoj has partnered with various mobile content providers called Publishers.
The ads, based on the level of targeting, are served on these publishers’ service. |
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What are the targeting options on mKhoj? |
An advertiser can select a combination of following targeting options to
reach his target audience:
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Demographics – Age, gender, annual income etc…
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Content type – Lifestyle, Community
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Geography – Country, Telecom Circle , City & Locality
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Carrier
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Interests of the mobile user – cricket, finance, quotes etc.
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Handset Make & Model
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| How much does it cost to run a campaign? |
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The cost of a campaign is directly related
to the level of targeting an advertiser chooses. Higher the level of targeting higher
would be the cost. On SMS we would charge the advertiser on a CPM (Cost per 1000
impressions) while on WAP we would charge on CPC (cost per click) basis for Text
Ads. If banner ads are run on WAP platform, the advertiser would be charged on CPM
basis. |
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| I don’t have my own mobile presence; can I still run ads on mKhoj?
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| Through mKhoj you can very easily have your own mobile site
or SMS service up & running in few steps. |
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How can I measure the performance of my campaign? |
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The advertiser can anytime login & check the performance
of his ads on the basis of impressions, clicks, leads generated etc. |
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How do I start? |
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Simply register with us & start creating your ads. |
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| Publisher FAQs
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Who can be a publisher on mKhoj? |
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A Publisher on mKhoj is anyone with quality mobile content
& sizable user traffic. |
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How can a publisher earn revenue through mKhoj? |
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mKhoj will serve quality ads on the publisher’s service. A
major portion of the revenue through the ads will be shared with the publisher.
For every impression or click on the ad, the publisher makes revenue. |
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How much revenue a publisher can earn through mKhoj?
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mKhoj shares 60% of the ad revenue with the publisher. The
revenue share is directly related to the total revenue generated from that publisher.
It can go upto 70% in favour of the publisher. |
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What are the initial costs involved? |
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There are no initial costs involved. Registration & getting ads
is completely free. |
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How do I start? |
Register with us here, submit your service details, integrate
a code with your service & start receiving ads. To know more Download Publisher
Integration Guide
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